Google Ads platform
YouTube ads are done through the Google Ads platform. With video ads, you can reach a lot of people in your target market. Especially if you are a starting brand and already have a good video at the ready, it is worthwhile to start advertising here.
The different formats allow you to send very short (6 seconds) or slightly longer (30 seconds) messages. In this context, the quality of the video is essential. If no video is available yet, we have reliable partners we can bring in.
For YouTube advertising your video must be of top quality. That’s why we like to take a look at your existing creatives or give advice on the best formats and settings.
Setting up the Ads
We set up the ads with the right target group in the Google Ads platform.
We run the YouTube campaign and look at the metrics that are important to you. For YouTube, the reach of your campaign is often the most relevant.
Once the campaign has run for a sufficient period of time, we take stock of the figures and what we got in return for the budget spent.
- 01Content creation
- 02Setting up the Ads
- 03Collecting data
Frequently asked questions about Youtube Advertising
What formats are there for Youtube Advertising?
With Youtube there are different formats depending on your advertising goals. These are: skippable video ads, non-skippable video ads, bumper ads (6 seconds) and overlay ads.
How can I do Youtube Advertising?
Youtube is a Google company so advertising is also done through Google Ads.
Is advertising on Youtube expensive?
You pay when a person doesn’t hit the skip button on the ad. So you’re really paying so people see your message. These views are quite cheap, Youtube is therefore an ideal platform to build a target group to use later on for example Google Search.
Which video should I use for Youtube Advertising?
With Youtube, the content you advertise is very important. When you want to reuse a video from your website you should not expect optimal results. It’s better to do some re-cutting or even start a new video.