Turn your website into a lead/sales machine

Conversion Rate Optimization

Without a good flow on your website, you will lose a lot of sales/leads. CRO helps with this and ensures that users can easily find their way around the website.

Optimal use of your ads

CRO is essential when using paid ads. Of course, you don’t want to pay for traffic (such as SEA) that won’t then also convert optimally on your website. We want the website to be streamlined so we don’t lose valuable traffic because of, say, a button that doesn’t work.

E-commerce

Especially for e-commerce this is an important point. The average conversion rate of an e-commerce website is around 3%, if yours is lower than that, then an alarm bell should go off.

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Our approach

At Growl we follow a methodology that guarantees you optimal results.

Our approach

At Growl we follow a methodology that guarantees you optimal results.

  • 01

    CRO Audit

    Before we start optimizing, we take account of where we currently stand through a CRO Audit

  • 02

    A/B testing

    Once the pain points are identified, we take 2 to 4 points to execute an A/B test with. This depends on the website.

  • 03

    Running data

    Depending on the traffic on the website, we have to wait a period of time until we can make statistically correct decisions.

  • 04

    Evaluate

    Once enough data has come in, we can evaluate and adjust the website as necessary.

  • 01
    CRO Audit
  • 02
    A/B testing
  • 03
    Running data
  • 04
    Evaluate

What others say about us

  • Ludwig Dumont
  • Karl Hoeben
  • Ludwig Dumont

    Very hands on and actionable advice! No empty words, but concrete knowledge!

    Ludwig Dumont
    Willow – Bestuurder
  • Karl Hoeben

    Growl is a company with excellent expertise that advises the customer in plain language. The advice is always to the point, relevant and clear.

    Karl Hoeben
    Gondella – CEO

Frequently asked questions about CRO

  • What does CRO stand for?

    CRO stands for Conversion Rate Optimization.

  • Is CRO important for E-commerce?

    CRO is an essential part of your E-commerce website. Ideally, you should have a conversion rate of 3% across the whole of your website. If not, there is a bottleneck somewhere.

  • What are the benefits of CRO?

    With CRO, you can increase the number of leads from your website in a relatively easy way without investing extra in ads.

  • Does my website need CRO?

    This depends on the expected conversion rate for your industry. If your ratio is below the industry average, it’s definitely worth looking into CRO. But even when things are going well, there is always room for improvement. Even if it’s only a 10% improvement, in the long run it can be very significant in absolute terms.

Pieter

Starting with CRO

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